Do Good LLC · Selected Work

Moving systems,
not just needles.

A strategy, capital, and policy practice that takes complex public problems from the whiteboard to the close — across housing, energy, education, and economic development.

Great Salt Lake at sunset
The work that matters
The biggest challenges no single institution can solve alone.
Do Good · Utah · Lasting Impact
Proof of work
$200M+
Affordable-housing capital structured & preserved
1,000+
Homes preserved through an evergreen fund
29:1
Philanthropic leverage on pooled capital
26,775
Students reached across 40+ Title I schools
The approach

We do the hard part.

Big civic ideas are easy to announce and hard to land. The work that matters — affordable housing that pencils, education that scales, energy and infrastructure that actually get built — lives in the gap between ambition and execution.

Do Good works in that gap. We bring the strategy, the capital stack, the policy, and the coalition to one table, then push the work past the point where most efforts stall: to a decision, a dollar committed, a bill passed, a project closed.

Utah State Capitol
How we work

A method built for work no single
institution can solve alone.

01
Diagnose

Diagnose

Map the system, the incentives, the stakeholders, and the real opportunity window.

02
Align

Align

Bring public, private, and philanthropic partners into one shared operating frame.

03
Structure

Structure

Design the policy, the capital stack, the governance, and the message together.

04
Move

Move

Convert strategy into decisions, funding, legislation, and execution on the ground.

Selected work

A curated showcase —
not an engagement list.

Active & recent

Salt Lake City neighborhoods
01Civic Infrastructure

Cities Strong Foundation

Executive Director

A collective-impact model knitting seven Wasatch Front cities and myHometown hubs into one neighborhood-scale engine — anchored by a Leader in Me initiative in Title I schools.

40+Title I schools in the cohort structure
Affordable housing
02Capital · Housing

Utah Housing Preservation Fund

Co-Founder

An evergreen fund that buys and preserves naturally occurring affordable housing before it converts to market rate — designed to recycle capital indefinitely.

~$200MDeployed · 1,000+ units preserved
Solar energy field
03Energy

rPlus Energies — Green River

Strategy & Communications

Positioning and public narrative for the Green River Energy Center, a utility-scale solar-plus-storage project, with the economic and community case for Utah's energy transition.

Solar + StorageUtility-scale, Emery County
Quarry and aggregate materials
04Policy · Materials

Critical Infrastructure Materials Coalition

Economic Strategy · utahrocks.org

A statewide DOGM economic-impact study and coalition platform making the case for the aggregate and construction-materials industry that quite literally builds Utah.

StatewideEconomic study + coalition site
Highway infrastructure construction
05Economics

Granite Construction

Economic Analysis

Ongoing economic analysis tying construction, transportation infrastructure, and materials operations to jobs, growth, and Utah's long-horizon build-out.

InfrastructureConstruction · transportation · materials
Houses and homeownership
06Housing Partners

Affordable Housing Partners

Switchpoint · UNHC · WRNHC

Preservation, modular workforce homeownership, and capital-readiness work with a set of nonprofit housing developers stretching scarce dollars further per door.

Per-doorPreservation & workforce ownership

Past engagements

Philanthropic capital
07Philanthropy · Capital

Utah Impact Partnership

Executive Director

A ~$30M pooled philanthropic fund that turned catalytic grants into deeply leveraged affordable-housing production — a template for doing more with concentrated capital.

29:1Leverage · 650 units
Newspaper journalism
08Journalism

Salt Lake Tribune — Innovation Lab

Strategy & Op-Eds

A data-journalism initiative modeled on the NYT's Upshot, covering Utah's emerging industries and economic trends — strategy, staffing, and a run of published op-eds.

Data-firstModeled on the NYT Upshot
Wind and renewable energy
09Energy · Finance

Utah Renewable Communities

Innovative Finance

Innovative financing and philanthropic guarantees to help unlock Salt Lake City's renewable-energy commitment — making the clean-power math work for residents.

GuaranteesPhilanthropic + public finance

Trusted across sectors

Capabilities

Four ways we move the work.

01

Economic Strategy & Policy Design

Grounded frameworks and economic analysis for cities, states, and coalitions navigating growth, affordability, and resilience — built with the legislative path in mind.

  • Strategic planning
  • Economic analysis
  • Policy design
  • Legislative strategy
02

Capital Stack Design & Investment Readiness

Public-private tools that move projects from concept to close without diluting the mission — gap financing, fund structuring, and the match strategy to back it.

  • Gap financing
  • Fund structuring
  • CRA & philanthropy
  • Government match
03

Campaigns & Communications

Clear civic storytelling, donor narrative, and stakeholder alignment — the message work that turns a sound strategy into public support and committed capital.

  • Campaign planning
  • Donor decks
  • Op-eds & narrative
  • Public affairs
04

Coalition Management & Execution

The connective tissue that holds multi-party efforts together — keeping business, government, philanthropy, and community rowing in the same direction through delivery.

  • Coalition building
  • Governance
  • Stakeholder mgmt
  • Execution support
Salt Lake City skyline at night
Animating thesis
Do all the good you can, by all the means you can, in all the ways you can.
— John Wesley
The team

Small by design.
Senior on every file.

MP
Principal & Founder

Michael Parker

Strategy, Capital & Policy

Has run strategy across a $1B+ homebuilder, co-founded a ~$200M housing fund, and carried bills at the Utah Capitol. A systems strategist who'd rather build the lever than push the rock. Gardener and history reader off the clock.

AP
Chief Operating Officer

Amie Parker

Operations & Public Affairs

A public-affairs operator forged at the Huntsman Cancer Institute, the Utah Broadband Plan, the Governor's Office of Economic Development, and a congressional office. Keeps the trains running and the standards high.

KM
Chief of Staff & Communications

Kenzie Miller

Strategy & Communications

A strategic-communications specialist with statewide campaigns and placements from the WSJ to the NYT. Turns complexity into language people will actually move on.

Let's talk

Let's move the work.

If you're tackling a complex public problem with business, government, or philanthropic partners, Do Good is built for exactly that.

Do Good

Strategy, Capital & Policy for Lasting Impact.

© 2026 Do Good LLC · Utahmichael@lets-do-good.org