Moving systems,not just needles.
A Utah strategy, capital, and policy practice that takes complex public problems from the whiteboard to the close, across housing, energy, education, and economic development.
The biggest challenges no single institution can solve alone.Do Good · Utah
We've worked alongside the state's largest foundation and its largest business association, a philanthropic roundtable, civic foundations, key institutional partners, businesses, nonprofits, and others.
Partners and clients: Cities Strong Foundation, George S. and Dolores Doré Eccles Foundation, Granite Construction, HADCO, Hale Centre Theatre, MGT, rPlus Energies, Salt Lake Chamber, Salt Lake Tribune, Switchpoint, TreeUtah, Trolley Square, Utah Housing Preservation Fund, Utah Impact Partnership, Utah Nonprofit Housing Corporation, Utah Renewable Communities, Western Region Housing Corporation.
We do the hard part.
Big civic ideas are easy to announce and hard to land. The work that matters (affordable housing that pencils, education that scales, energy and infrastructure that actually get built) lives in the gap between ambition and execution.
Do Good works in that gap. We bring the strategy, the capital stack, the policy, and the coalition to one table, then push the work past the point where most efforts stall: to a decision, a dollar committed, a bill passed, a project closed.
- 1
Diagnose
Map the system, the incentives, the stakeholders, and the real opportunity window.
- 2
Align
Bring public, private, and philanthropic partners into one shared operating frame.
- 3
Structure
Design the policy, the capital stack, the governance, and the message together.
- 4
Move
Convert strategy into decisions, funding, legislation, and execution on the ground.
Where strategy, capital, and policy meet.
Most efforts stall because the analysis, the financing, and the legislation are handled separately. We design them together: strategy finds the opportunity, policy changes the rules to allow it, and capital makes it real.
The result is work that gets built and keeps running after we step away, from Cities Strong Foundation's multi-city neighborhood revitalization effort to the Utah Housing Preservation Fund, now the state's default preservation effort.
Small by design. Senior on every file.
Michael Parker
Led strategy and public affairs at Ivory Homes and legislative strategy at the Salt Lake Chamber, including the coalition behind the most comprehensive transportation funding law in Utah history. Helped take the Utah Housing Preservation Fund from idea to reality as its strategic advisor, and taught public finance at the University of Utah. His seat on the Utah Economic Council keeps the economics behind the work sharp. A systems strategist who'd rather build the lever than push the rock. Gardener and history reader off the clock.
LinkedInAmie Parker
A public-affairs operator forged at the Huntsman Cancer Institute, the Utah Broadband Plan, the Governor's Office of Economic Development, and a congressional office. Keeps the trains running and the standards high.
Kenzie Miller
A strategic-communications specialist with statewide campaigns and placements from the WSJ to the NYT. Turns complexity into language people will actually move on.
A curated record, not an engagement list.
Selected engagements across housing, energy, education, and economic development. Different clients, different instruments, one throughline: systems built to keep running long after we stepped away.
Civic
Neighborhood Revitalization & Civic Foundation Staffing
Cities Strong Foundation · Executive Director
A multi-entity, multimillion-dollar neighborhood revitalization effort across seven Wasatch Front cities, with Do Good staffing the civic foundation side that holds the cities, partners, and funders together.
Housing · Capital
Senior Advisor & Legislative Strategy
Utah Housing Preservation Fund · Strategic Advisor
Helped take an evergreen preservation fund from idea to reality, securing roughly $60M+ in state legislative support and the policy change that made it the state's default preservation effort, structured as a private-public fund. The fund buys and preserves naturally occurring affordable multi-family housing before it converts to market rate, and has deployed ~$200M to preserve 1,000+ units.
Energy · Economics
Economic Insights & Strategic Advisory
rPlus Energies
Ongoing economic analysis and strategic advisory across rPlus Energies' renewable portfolio: positioning, community and legislative narrative, and the economic case for Utah's broader energy transition, including the Green River Energy Center.
Policy · Economics
Communications & Data Support
Critical Infrastructure Materials Coalition · utahrocks.org
A statewide DOGM economic-impact study and coalition platform making the case for the aggregate and construction-materials industry that quite literally builds Utah.
Economics
Economic & Market Research Aligned with Policy
Granite Construction
Ongoing economic analysis tying construction, transportation infrastructure, and materials operations to jobs, growth, and Utah's long-horizon build-out.
Housing · Capital
Capital Stack & Policy Design
Switchpoint
Preservation, modular workforce homeownership, and capital-readiness work with a nonprofit housing developer, stretching scarce dollars further per door.
Housing · Capital
Housing Policy & LIHTC Strategy
Utah Nonprofit Housing Corporation · Western Region Housing Corporation
Housing policy and Low-Income Housing Tax Credit (LIHTC) strategy for two nonprofit housing corporations, shaping the policy and capital framework that gets affordable homes financed and built.
Policy
Legislative Intelligence
Family Law & Development
Real-time legislative tracking and analysis, monitoring family-law reform and development policy and turning the signal into strategy before bills move.
Capital
Historic Tax Credit Finance
Trolley Square
Structuring Historic Tax Credit financing for the adaptive reuse and preservation of Trolley Square, activating a landmark Salt Lake property for its next century.
Housing · Capital
Pooled Fund Leadership & Management
Utah Impact Partnership · Executive Director, 2023–2025
A ~$30M pooled philanthropic fund that turned catalytic grants into deeply leveraged affordable multi-family housing production, a template for doing more with concentrated capital.
Civic
Editorial Strategy & Data Journalism
Salt Lake Tribune · Innovation Lab
A data-journalism initiative modeled on the NYT's Upshot, covering Utah's emerging industries and economic trends: strategy, staffing, and a run of published op-eds.
Energy · Capital
Innovative Finance & Philanthropic Guarantees
Utah Renewable Communities
Innovative financing and philanthropic guarantees to help unlock Salt Lake City's renewable-energy commitment, making the clean-power math work for residents.
Economics · Civic
Framework Design & Fundraising
Utah Rising · Salt Lake Chamber
Framework, fundraising, and strategic lens for the Salt Lake Chamber's statewide free-enterprise vision: a business-led plan to make Utah the nation's top-performing economy ahead of the 2034 Winter Games.
Policy · Economics
Government Efficiency & Program Review
State of Nebraska · Kristin Cox & Epiphany Associates
A governor-aligned review of state economic-development and agency operations: spending discipline, efficacy audits, and results-oriented government reform, delivered across state lines.
Economics
Economic Impact & Public Finance Analysis
Hale Centre Theatre
An economic-impact analysis with public-finance and tax overlay, plus district-growth implications, for one of Utah's largest arts institutions.
Policy · Civic
Higher-Ed Governance Strategy
George S. and Dolores Doré Eccles Foundation
Policy strategy and philanthropic alignment with the Eccles Foundation on higher-education governance, advancing a durable vision through legislative and board-level engagement.
Range of work: domains, client types, instruments
Domains
- Affordable Housing
- Homelessness
- Transportation
- Energy
- Higher Education
- Arts & Placemaking
- Regulatory Reform
- Data Journalism
Client types
- Philanthropic Foundations
- State Legislature
- State Government
- Chamber of Commerce
- Arts Institution
- News Media
Instruments
- Pooled Fund Management
- Fundraising & Platforms
- Legislative Standards
- Agency Review & Reform
- Economic & Tax Analysis
- Innovative Finance
- LIHTC & Housing Policy
Where the capital goes.
Housing
An evergreen fund that preserves naturally occurring affordable multi-family housing.
$200M+ deployed · 1,000+ units
Pooled capital
Catalytic philanthropic grants turned into leveraged affordable housing production.
29:1 leverage on a $30M fund
Energy & infrastructure
The economics behind renewable development and the materials that build Utah.
rPlus Energies · Granite ConstructionFour disciplines, one practice.
Economic Strategy & Policy Design
Grounded frameworks and economic analysis for cities, states, and coalitions navigating growth, affordability, and resilience, built with the legislative path in mind.
Capital Stack Design & Investment Readiness
Public-private tools that move projects from concept to close without diluting the mission: gap financing, fund structuring, and the match strategy to back it.
Campaigns & Communications
Clear civic storytelling, donor narrative, and stakeholder alignment: the message work that turns a sound strategy into public support and committed capital.
Coalition Management & Execution
The connective tissue that holds multi-party efforts together, keeping business, government, philanthropy, and community rowing in the same direction through delivery.
Writing from the Do Good team.
Read all insightsDo Good: strategy, capital, and policy, blended.
If you're tackling a complex public problem with business, government, or philanthropic partners, Do Good brings strategy, capital, and policy together as one practice.